How to Find Your Niche

Most people approach the niche question the wrong way. They start with what they offer and try to work backwards to who needs it. That produces a niche defined by your service — not by the person you serve. And a service-defined niche is too broad to market effectively.

The better approach starts with the person.

Start with who you've already helped. Look at your best past clients — the ones where the work felt right, the results were clear, and the relationship was good. What did they have in common? Not their industry necessarily, but their situation. What were they dealing with when they came to you?

Look for the intersection of three things. Your niche lives where your expertise meets a specific person's specific problem in a specific context. All three need to be present. Expertise without a specific person is a capability. A specific person without a specific problem is a demographic. The intersection of all three is a niche.

Your niche is the person you can help most — not the widest possible audience you can serve.

Test it against the recognition question. Read your niche statement back and ask: if the right person read this, would they immediately recognise themselves? If the answer is yes — that's your niche. If the answer is maybe — it needs to be more specific.

A useful framework

I help specific person who specific situation or struggle to specific outcome — without specific objection or fear.

You don't need this exact formula. But it forces the specificity most niche statements are missing. You'll work through it directly in the Canvas.

You don't need your niche perfectly defined before you start the Canvas. The Canvas is designed to find it. This lesson just gives you a framework to start thinking.